Android as an operating system has experienced some wonderful success during the last few years. For some time, Android suppliers took a back place to Apple; Android ended up being good, but iOS ended up being better, the critics explained. Over the last few years, Android’s good results has critics seeing typically the Apple enemy in a completely light, with some suggesting how the future of the smartphone sector lies with Android suppliers and not with the Apple Firm – a company that many after thought was invincible along with beyond fail.
Android’s good results was supposed to become a it is a great help; it was supposed to help Android mobile phone manufacturers see the success that they can could achieve and catapult them to heights of which among the never dreamed. Android’s good results was supposed to be the enthusiasm and influence its suppliers needed to surpass Apple along with iOS. I fear typically the worst, however: with Android’s rising success, its suppliers are starting to see their unique individual companies as “superstars, ” dividing Android, when a cohesive whole, into specific pieces or fragments. We live on the brink of the partage of Android.
Before you placed this article down and disappear, let me explain. Earlier now at the International CES, LG ELECTRONICS Electronics announced that the Nexus 4 was only the initial of collaborative efforts using Google:
“Through our venture with Google, we presented the LG Nexus some smartphone. This is the first of a lot of devices to come from each of our growing partnership with this quite selective company” (underline mine).
What this means is that we can look forward to some sort of Nexus 5 and some, possibly a “Nexus 9” or “Nexus 11” one of these brilliant days (depending on how typically the Nexus smartphones are referred to as, in contrast to the Nexus tablets). Some time after LG do this statement, however , the Intercontinental Business Times claimed in which “the Nexus 4 manufacturing ‘is alleged to have [been] halted, ‘ with LG interested in constructing its next-gen devices” (Chris Smith, “Nexus 4 manufacturing reportedly halted, as LG ELECTRONICS is focusing on future smartphones on the market, Nexus 5 included? “). What is this supposed to mean? Being blunt, LG has chosen to abandon the Nexus some in favor of its own smartphones. Theoretically, the LG Optimus Grams has made the company grow comfortable in moving forward to move forward its own cause. As for their project with Google? Effectively, LG looks to work with these people in the future, but no precise time frame was given in which the a pair of companies would come together. Shoppers who wanted to get their hands on some sort of Nexus 4 are now still left waiting for the next Nexus venture (which could be in a season or two).
In an write-up I wrote on the Yahoo X Phone, I explained it would not be a wise transfer for Google to push Korean out of the way. I assumed in which Samsung would want to stay in typically the Android manufacturing group. When Samsung’s phones have made Android mobile phone the OS to be envied, Samsung has also been working on a OS of its own: Tizen. Reports have surfaced over the previous two weeks that Samsung can produce more Tizen telephones this year than ever before. What this means is that Korean, who has never gone open public about its “OS from the wings, ” intends in promoting its own OS in its individual hardware this year. Some admit this is in response to Google’s ideas to create an X mobile phone; considering that Google published their announcement first, I would not possible be surprised if Samsung’s judgement to press forward possesses something to do with Google’s desire to concept Android (and Samsung’s want to rule Tizen).
Now, LG ELECTRONICS has stepped forward and made a similar move as Google: selecting to put its own work before partnership between itself along with Google. LG’s move may also be a political response to Google’s X phone declaration: considering that Google is moving forward featuring its own smartphone, LG appears to be to do the same. Unlike Yahoo or Samsung, however , that have the financial resources to continue making one line of smartphones when working on a new line thus it has decided to pull their resources together and start about another smartphone (beyond typically the LG Optimus G along with Nexus 4). What this kind of says to the consumer could be the following: “while LG along with Google produced a quality mobile phone together, nothing matters over our own smartphone line along with company name. If left to select from our phones and a joint venture phone, the partner mobile phone project will be the first to travel. ” This does not bode effectively for a company that, before Optimus G and Nexus 4, was not known for their phone collections.
With Google’s move to create a 100% Yahoo phone, Samsung’s move to get its own autonomous Tizen COMPUTER ITSELF, and LG’s withdrawal via its Google project for you to pursue its own line, looking for the beginning of what is known as “the fragmentation of Android. very well This curious statement appertains to the breakdown of what was when a unified OS, a group of cell phone and software manufacturers who have, once unified, decided to go their unique separate ways and create their unique Android flavors that stand above the rest. The fragmentation involving Android refers to the breakdown of any unified OS into specific companies and their tech success. In other words, companies that after said, “it’s about we” (multiple manufacturers) will now claim “It’s about me” (our one company)!
This way of thinking, unfortunately, will prove negative for Android as a whole. Android mobile phone has become successful through not simply its unity, but also their diversity. The diversity on the Android ecosystem, working together with typically the agreement of its computer hardware manufacturers, has kept typically the operating system together – possibly through the days when it develop to compete with Apple’s iOS. There is unity in selection and diversity in unity, which principles have made Android actually is today. Unfortunately, Android mobile phone manufacturers are starting to believe there can be no diversity throughout unity (only in division); this mindset will allow Apple mackintosh to divide and beat in its strategy to remain on top rated in the smartphone world.
Apple mackintosh has made its success transpire with a dictatorial, exclusive method. The company produces its own COMPUTER ITSELF and maintains stern command over its carriers along with plans. It does everything intended for itself and only does actually wants to do. Samsung has now shown in 2012 to be able to beat Apple in the last 1 fourth ($8. 3 billion compared to Apple’s $8. 2 billion) that working with Google is a huge successful venture, as opposed to planning at the tech industry on your own. Now that Samsung has established that “there is no ‘I’ in ‘team'”, Android suppliers should do what they can to remain to push their financial revenue above that of Apple. This current year, however , Android manufacturers are generally starting to think that they can attain more alone than they might in collaboration with some others. This is a dangerous mindset that could only leave a way of destruction behind. The fact remains in the sales: If consumers are compelled to choose between companies instead of systems, Google and Samsung can rack up sales while firms such as HTC, LG, and also other lesser-known names will lose from the smartphone war.
Englishman Ruben Donne once wrote typically the statement “No man can be an island”; if this is true, Donne’s words could not be truer than in the current Android instances. Android’s success has break through its collaboration and advancement – a combination rather than seclusion. Take away one of the two aspects in the equation, and the Android mobile phone “I-land” will become nothing at all.